Corporate Diversification

About the Book

Are your core corporate growth opportunities limited? Do you seek new avenues for expansion? Is the timing opportune to consider such a quest? If you are the owner or executive of a small to mid-sized manufacturing or service company then this book is a must-read.
The text includes a broad range of diversification options supported by numerous practical examples of companies of all sizes that have embarked on a strategy involving diversification.
It lists the many and various types of diversification - vertical, horizontal, and tangential - available for growth and explains how they might be identified, evaluated, and effectively pursued. Opportunities and risks of each of the categories are addressed as well.

About the Author

Brooks Fenno is an experienced sales/marketing professional. As a consultant he personally served over 250 clients (China to Germany). He targeted small to medium-sized manufacturing and service firms seeking diversified growth.
• Graduate of Princeton University and Harvard Business School
• Military veteran (artillery officer with the 101st Airborne Division)
• Employed by such firms as Gillette, Sylvania, and Procter & Gamble
• Taught Marketing Strategy in Babson College’s MBA Program
• Authored best-selling small business book Helping Your Business Grow, 101 Dynamic Ideas
In Marketing
• Served as a director of three companies (2 public, 1 private)