The Peach and the Coconut

About the Book

When we encounter conflict with another culture, we get confused, frustrated, offended, or even angry.

The Peach and the Coconut explores how culture is a key factor in managing global teams. Moreover, it presents a better way to address cultural challenges--not your way or my way, but a way we create together. Learn how to:

• create a workplace culture where everyone feels valued and respected;
• identify seven dimensions of culture that help to distinguish between "Peach" and "Coconut" cultures; and
• minimize frustrations associated with negotiating with people from different cultures.

Learn how to work with others who are different, lead others through the process of bridging cultural gaps, and prepare to see yourself and others differently with the insights in this business guide.

About the Author

Christopher Liechty, Danny Damron, Ph.D., and Scott C. Hammond, Ph.D., are the founders of Culture3 LLC, which provides leaders and the public with access to cultural research and knowledge that is often taught at universities and global corporations. The Peach and the Coconut is a simple gateway concept to help readers understand key principles about cultural differences that are immediately useful.

Scott C. Hammond, Ph.D. is a professor of business management and a consultant with an international reputation for cross-cultural dialogue facilitation. He has worked with US government agencies, UN-recognized nongovernmental organizations (NGOs), and global companies large and small on issues of culture and difference.

Danny Damron, Ph.D. specializes in cross-cultural curriculum development and program delivery and has assisted colleges and universities to build international engagement initiatives in China and Europe. He has worked with the European Parliament, the New York Times, LG, Hyundai Heavy Industries, the Organisation for Economic Co-operation and Development (OECD), the Scottish Parliament, and other organizations to promote more effective cross-cultural communication.

Christopher Liechty has worked with global corporations and organizations for more than twenty years, including WordPerfect Corporation, American Express, the World Trade Centers Association and others. He has also been an international thought leader for cross-cultural design and communication. His work has been published and exhibited internationally, including at the Guggenheim Museum in New York City.