How To Ask For Money
by
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Sales, simply put, is a business transaction between two people. Investment and fundraising is no different, it is all business and should be treated as such. I was asked during the process of writing this book if it was aimed at charities or businesses, I replied saying it was a book about how to ask for money. They repeated the question asking if it was aimed at nonprofits or for profits? Right there I thanked them as they had just given me a whole sub-chapter of the book. Their mere persistence at repeating the question told me there is a general lack of understanding about the art of fundraising so if I haven't said it loudly enough let me repeat. FUNDRAISING IS A BUSINESS!!
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About the Book
Whether it’s a Royal family, a sports team, or a Fortune 500 company, Alana Stott has learned that when it comes to fundraising, the one thing they all have in common is that everyone is terrified to ask for money.
In this book, Stott brings together her twenty years of experience raising money to share her exclusive MAPS formula that, practiced correctly, will guarantee you success when it comes to asking for money. She provides all the tools for you to be prepared and confident when you walk into any room.
Find out how to:
• leverage eight key motivators to achieve success;
• overcome the fear of rejection and the fear of the unknown.
• Be successful every time you ask for money.
• Put the right team around you.
Stott observes that the number one reason people give money is…. because they are asked! It’s as simple as that. If you want someone to invest in your idea or donate to your cause, you’ll be one step closer to your goal simply by asking.
By relying on Alana Stott’s proven system that has helped businesses and nonprofits raise millions of dollars, you’ll have all the resources and knowledge you need to approach donors with confidence and deliver successful pitches.
About the Author
Alana Stott, MBE is a philanthropist and true multi- hyphenate with a unique list of professional achievements that include sales professional, bodyguard, Mrs. Scotland, CEO, writer, and producer.
She is the founder of Wolfraven Inc., a media platform that shares inspirational stories while advocating for causes that improve the world.
Stott has also written her inspirational memoir, “She Who Dares;” and a series of empowering children’s books.
Alana and her husband, Dean, have 3 children and reside in California.
Alana was awarded The Member of the Most Excellent Order of the British Empire (MBE) for her service to vulnerable women and mental health awareness on the Kings New Years Honors list 2023.